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Lagging behind the competition this financial services firm had been struggling to make up ground on their rivals which had resulted in constant missed targets and growth goals. Lacking a prominent position in the local Google Map listings and struggling to secure new reviews from clients meant they required a solution to increase visibility and find a way of making it easier to secure reviews from their clients.
After conducting a full audit of their Google Business profile it became apparant there were certain issues causing the low rankings of their Google listing. Our team implemented optimisation across the whole business profile and mapped out ongoing changes required. Along with this we implemented our in-house review platform and created automated review requests with follow ups to secure regular positive reviews.
After optimising the Google Business Profile and making other external changes we succeeding in moving their Maps ranking position from 9 to 2 & 3 (depending on the keyword) which meant they started to appear in front of consumers searching for their service.
The automatic review requests increased the review volume and client reviews soared from 86 to 211 significantly increasing their trust and authority.
Both Enhanced Local Rankings and consistent positive reviews contributed to improved local search engine rankings and enquiries.
The company gained a competitive edge in the local market putting their growth goals back on track.
A Roofing company in Manchester, UK wasn’t receiving any calls from their online presence and were solely relying on paid advertising for leads which wasn’t providing a very good ROI. Once the project started we found the Google Business Profile was 20% incomplete and required further work. The other main issue was the business only had 4 reviews even though they had been trading for over 10 years. Upon speaking with the owner we also found out that it wasn’t uncommon for enquries to go unanswered if everyone was on site.
As always our team ran the data on the competition and the current Google Business profile. We then began to build out the rest of the profile and make edits on the current content. We also added Geo tagged photos and keyword rich images. In this instance citations also had to be created to ensure the continuity of the NAP (name , address and phone number).
We set up the roofers with our tap and review NFC cards to enable them to request reviews from customers after each job and also implemented follow up via text.
To combat the missed opportunities by not responding to web visitors we implemented our video engagement and AI chat bot to engage with potential customers and book appointments.
Completing and optimising the profile helped immediately and saw some initial movement in the MAP listings. Further work over the course of the campaign resulted in further increases in the Google Map listings. The tap and review cards were an immediate success and reviews started to build up helping to portray the business as a trusted service provider. Our review system also helped keep any 3-star or below reviews in-house.
Our video engagement pop up and AI chat bot helped deal with web visitors while the team was working on projects. The Ai was able to answer questions and book appointments as well as arrange call back requests.
The work we implemented helped the business move from page 2 in the Google Maps to the top 3 of page 1 and increase reviews from 4 to 57 with a 4.8.
The result has been a significant rise in enquiries and new roofing customers each month.
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